Foresights of Technology and Management within Emerging Developments CIC’s
Multidisciplinary International Conference
8 & 9 October 2024
CIC Zayed Campus at the Business School Building
Canadian International College invites you to the annual international Conference on Foresights of
Technology and Management within Emerging Developments, Egypt, October 8 & 9 ,2024. The conference is
an international convention for the advancement of academic research in Business management, Social
Sciences, Business information system and computer science that invites academicians, independent
scholars, and researchers from Egypt and around the world to meet and exchange the latest ideas,
frontiers, innovations, advancements, and developments in contemporary disciplines.
The conference invites papers for the broad areas of Business & Economics and Social Science &
Humanities, basic science, business information system and computer science.
Selected papers will be published in a special edition of top ranked International and Egyptian Journals
based on quality, suitability, similarity index and recommendations of conference committee and subject
to journal editorial and review policies.
Prof Adel Mohamed Zaki, Chairman of the Conference
Dr. Ghada Gad , Dr. Mai Alm El-Din , Conference Coordinators
Prof Ahmed Abotalib, Professor of Financial Accounting, Cairo University.
Prof Mohamed Hassan, Professor of Accounting, President of Sadat Academy for
Management Sciences.
Prof Mohamed Saleh Hashem, Dean of Business School, Sadat Academy for Management
Sciences.
Prof Saad Metawa, Professor of finance and investment, Faculty of Commerce,
Mansoura University.
Prof Sayed Elsiefy, Professor of finance, Dean of business school, Alex university.
Prof Wael kortam, Professor of Marketing, Director of Marketing Research Centre,
British University in Egypt.
Prof Gamal Abdel Aziz, Professor of marketing, Cairo university.
Associate professor Hesham Dinana, American University in Cairo.
Prof Hazem Halim, Professor of HRM, British University in Egypt.
Prof Sheikh Shamim, Professor of Management, British University in Egypt.
Prof Mamdouh Elkady, President of Canadian International College.
Prof Amr Altaki, Professor of Economics And Former President of Sadat Academy For
Management Sciences.
Prof Ihab Nadeem, Professor of Economics, Ain Shams University.
Conference proceedings are going to be published in Journal of Management Research, Sadat Academy for
Management Sciences (special edition) or International Journal of Accounting and Management Sciences
IJAMS.
Professor of Pure Mathematics, President of Canadian International
College.
PROF ADEL MOHAMED ZAKI
Professor of Pure Mathematics, Dean of the business school and chair
of the conference.
PROF FAKHRY EL FEKY
Professor of Economic and Political Science at Cairo University, former
world bank senior expert, Chair of the economic committee in the
Egyptian Parment, Economic advisor for the Egyptian presidency.
PROF ABD EL-NASSER SINGAB
Professor emeritus of Pharmacognosy at Ain Shams University.
Chairman of Center of Drug Discovery Research and Development.
Former Vice-President of Postgraduate Studies at Ain Shams University.
PROFESSOR MAGDI ABDEL KADER
Professor of Accounting, Vice president for Education and student
affairs, Misr university for science and technology.
DR MOHAMED OKBY
Faculty of Arts, Helwan University, the Media Adviser to Egypt's
Minister of Planning & Economic Development, The Ministry's Official
Spokesperson
RECEPTION AND COFFEE BREAK
PANEL 1 Out look of Economics, Accounting and Finance within a changing Environment
PROFESSOR MOHAMED SALEH HASHIM
Professor of Accounting and Auditing, president of Sadat
Academy for management sciences, Cairo, Egypt.
PROFESSOR SAAD METAWA
Professor of Finance and investment, Mansoura University, Egypt
PROF AMANY FAKHER
Professor of International Economics, Former Dean of the Faculty of
Commerce and business Administration, Helwan University, Cairo,
Egypt, Member of National Council for Women
PROF KHALID HUSSAINEY
Professor of Accounting, Bangor Business School, Bangor University, United Kingdom. MODERATOR
PROF WAEL KORTAM
Professor of Marketing and Founding director of Advanced Marketing
Research Center at the British university in Egypt.
PANEL 2 Technological imperative and mandates for management and marketing
PROF WAEL KORTAM
Professor of Marketing and Founding director of Advanced
Marketing Research Center at the British university in Egypt.
PROF AHMED YEHIA EBEID
Professor of Marketing, Dean of Faculty of International Business
and Humanities Egypt-Japan University of Science and Technology.
PROF HISHAM EL-BEHIRY
Professor of Human Resources Management, Cairo University,Egypt.
PROF RAWIA ABDELKADR
Associate Professor and the Vice Dean for Education and Student
Affairs at the Canadian international college, Egypt.
DR. PIRHAN FATIN
Associate Professor, City University Ajman, United Arab of Emirates MODERATOR
PROF NABIL ELSAKKA
Associate Professor and head of Department at Canadian
International College, Egypt.
BRUNCH BREAK AND NETWORKING
SESSION 1 Management, Business Administration and Human Resources Management CHAIR
PROF HISHAM EL-BEHIRY
Professor of Human Resources Management, Cairo University DISCUSSANT
PROF MOSTAFA ALKERDAWY
Professor of Human Resource Management, Vice Dean for Postgraduate Studies and Research, Faculty of Commerce, Domietta University.
ASSOCIATE PROF NABIL ELSAKKA
Associate professor of management, Canadian International College PRESENTERS
WISSEM BENALI
University of Gafsa ,Tunisia, The impact of cognition on performance and corporate social responsibility (online).
ADEL SAAD KHALILEL-SHERBINY
CIC, ,Egypt,
Mediating the role of administrative contextual performance between
human resources management practices and organizational support as
an application to the food industries complex in the new Burj Al Arab city
PIRHAN FATIN
Associate Professor, City University Ajman, United Arab of Emirates
The Mediating Role of Psychological Empowerment in Enhancing the
Relationship between Ethical Leadership and Green Behavior
ADEL SAAD KHALILEL-SHERBINY
CIC, Egypt,
Mediating the role of organizational sustainability in the relationship
between digital HRM and digital transformation By application to the
metal industries complex in Alexandria Governorate.
HANY FATHY ABDEL-ELAAH
Giza Higher Institutite for Administrative sciences and Amira Hassan
Abed- Al Ryada University for science and technology, Cairo, Egypt.
The Evaluation of Electronic Human Resources (eHR) Management based
Internet of Things using Machine Learning Techniques.
NABIL ELSAKKA
CIC, Egypt and Mahmoud Hasneen Ahram Canadian University,
The Transformative Impact of AI-Based Tools and Flexible Learning
Techniques on Academic Performance of Undergraduate Students in
Egyptian Universities, An Agile Transformational Strategy
SESSION 2 Marketing CHAIR
PROF AHMED GHONIM
Professor of Marketing, Faculty of Commerce , Cairo University DISCUSSANT
PROF AHMED YEHIA
Professor of Marketing, Dean of Faculty of International Business and
Humanities Egypt-Japan University of Science and Technology
PROF WAEL KORTAM
Professor of marketing and founding director of advanced marketing
research center at the British university in Egypt PRESENTERS
MUJITABA ABUBAKAR TANGAZA
“The role of religion and ethnic affiliation in customer relationship
marketing”. (online)
SHERIF MOHAMED
Arab Academy for Science, Technology & Maritime Transport ,Egypt.
“Exploring Customer Attitude and Engagement toward virtual events”.
RASHA MOHAMED SAMIR AND WAEL KORTAM CIC, Egypt.
“Factors Driving Import Penetration in Egypt's Automobile Market: A Conceptual Framework”.
MAHA KHALED SAYED AHMED AND MAYAR MOHAMED MAGDY
National Egyptian E-learning University, Egypt.
“The moderating role of consumer ethnocentrism between brand authenticity and brand trust”.
YEHIA NASSAR, GHADA GAD AND WAEL KORTAM CIC, Egypt,
“Navigating Brand Image: Evolutionary and Revolutionary
Strategies in Egypt’s Convenience and Shopping Goods Sectors”.
LOUBNA GAMAL CIC, and Hala Labeb Cairo University, Egypt
“AN EXPLORATORY STUDY ON DEVELOPING A SCALE FOR COUNTRY BRAND DNA”
SESSION 3 Economics and Finance CHAIR
PROFESSOR SAAD METAWA
Professor of Finance and investment, Mansoura University. DISCUSSANT
PROF AMANY FAKHER
Professor of international Economics, Former dean of faculty of commerce, Helwan University.
DR.GEHAD SABRY
Assistant Professor at Canadian International College. PRESENTERS
OPENING KEYNOTE
AHMED METWALLY-NATIONAL BANK OF EGYPT,EGYPT,
(A Suggest Platform and Applications to Enhance Financial Inclusion
on the Ground (With a Special Reference to the Egyptian Banking Sector))
AHMED SHAWKY SLIMAN
Banque Misr , Egypt.
Islamic banking indicators evolution from 2013 to 2023.
SAMAR H. BAGOURY
Cairo University, Egypt.
Era of AI: are we ready yet? The assessment of Economic AI
Readiness in Egypt.
WALAA RABEE ABD EL-AZEEM
Ministry of Finance, Egypt,
“An Analytical Study of The Success Factors for Financial Inclusion in Singapore”
KARIM YAHIA
Cairo University,Egypt,
“Determinants of Initial public offerings subscription level -Evidences from Egyptian market”.
KARIM YAHIA
Cairo University,Egypt
“The impact of marketing on Initial public Offering (IPOs)”.
CLOSING KEYNOTE
ALAA MAMDOUH CANADIAN INTERNATIONAL COLLEGE, EGYPT.
“Study the Role of Monetary Policy in the Financial Stability of
Foreign Currencies in Light of Intellectual Challenges: An Applied
Study for Egypt"
SESSION 4 Accounting and Auditing CHAIR
PROF TAREK HUSSEINAN
Professor of Accounting and auditing, Dean of Business School,
IAEMS university DISCUSSANT
PROF MAHOMUD GAFAAR
Professor of Accounting and Auditing, Vice Dean of Faculty of
Commerce, Beni Suef University.
ASSOCIATE PROF MOHAMED EL-DEEB
Associate Professor of Accounting and Head of Accounting
Department – MSA University. PRESENTERS
OPENING KEYNOTE
AHMED MOHAMED AMEEN- SUEZ CANAL COMPANY, EGYPT
“Adapting accountants to the AI revolution: university strategies for
skill enhancement, job security and competence in accounting”.
AHMED HASSANEIN AND KAMELEDDINE B. BENAMEUR
Gulf University for Science and Technology, Kuwait
“Mapping the Scientific Research of Blockchain Technology in
Accounting and Auditing: Bibliometric Analyses and a Roadmap for
Future Research”. (online)
SARA HAFEZ
Ain Shams University, Egypt
“Measuring the impact of applying Combined Assurance on
improving the Internal Audit Quality, An Empirical Study”.
MONZER MOHAMED
- Higher Institute of Cooperative and
Managerial Studies, Egypt
“The Impact of Internal Audit Quality Attributes on the financial
reports quality: An Applied Study”.
ROWIDA ABDELRAHMAN ELHAWARY
- Sadat Academy, Egypt
“Blockchain-Enabled Smart Real Estate Registration in Egypt”.
SALLY ABDEL HALIM MOHAMED
CIC and Shahd Mostafa Abdelfatah (HSBC bank)
“Does audit risk affect the financial reporting quality during
Covid-19?:the moderating role of professional skepticism and
corporate governance”.
MAHMOUD GAFAAR
Faculty of Commerce Beni Suef University
“The role of professional transparency reporting in the governance
of audit firms in Egypt”.
AML BADR - CIC, Egypt
“The Association between Sustainability Reporting Disclosure and
Stock Price Crash Risk : An Empirical Study”.
MAI ALM EL-DIN AND MENNA GAMAL - CIC, Egypt
“Do Board Characteristics and the COVID-19 Pandemic Affect the
Timeliness of Financial Reporting? Evidence from Egypt”