Major of Public Relations & Advertising

Discover Public Relations & Advertising Major

  • About Major
  • Program Objectives
  • What will I Learn?
  • Career path
  • Mission

About Major

The public Relation and advertising Major Is focusing on the Persuasive side of the Media content, starting by stimulating the audience's interest by the different appeals and ending up by persuading them effectively, in addition to designing the different public relations and advertising campaigns in addition to providing him with persuasion, negotiation, and personal communication skills to enhance his ability to arouse the public's interest in the various types of communication and media content he presents.

Program Objectives

Students are introduced to the three majors through their 1st and 2nd year through the introductory courses of each major and throughout internal practical training given on each Media branch to help them choose concisely their majors, the theoretical and practical contents enhance their talents and skills and direct them to the Path of their dreams.

What will I Learn?

Each year students register in 6 courses including 4 mandatory and 2 electives in each Major sheets are attached.

Career Path

copywriters, brand managers, PR Specialists, Marketing Specialists, market analysts, issue management, corporate communication specialists relations, Media Relations officers, social media specialists

Mission

The institute is committed to providing a distinguished academic
an environment that enables the student to gain knowledge, skills, and ethics of the profession and to strengthen partnerships with Canadian universities to develop the academic environment, which will be reflected on the professional aspect of the graduate and qualify him for the local, regional and international labor market and support scientific research for community service and development purposes.

Major of Public Relations & Advertising

Study Plan

The academic qualification that you will obtain as a graduate from the Department of Public Relations and Advertising – CIC Media will carry out research in a scientific way and produce, edit and publish public relations materials in the local and global markets, and will qualify you to work in various institutions and advertising agencies in addition to the communicative job in various fields .so that each student can specialize in any field of his choice.

اتصالات فى التعليم I

MCE1

اتصالات فى التعليم II

MCE2

اسس التفكير النقدى والتحليلى

 

GEN 105

 

تاريخ معاصر

GEN 107

قضايا سياسية معاصرة

 

GEN 104

 

لغة انجليزية(مستوى اول )

 

GEN 102

 

لغة عربية (مستوى اول )

 

GEN 101

 

مدخل إلى الإعلام المسموع والمرئي

COM 112

مدخل إلى الصحافة

COM 111

مدخل إلى العلاقات العامة و الإعلان

COM 113

مدخل إلى علوم الاتصال

COM 110

مدخل إلى وسائل الإتصال الجديدة

COM 114

 

 

اقتصاديات الإعلام

 

GEN 205

 

الإعلام وقضايا المجتمع

 

COM 203

 

التربيه الإعلاميه

COM 211

الترجمة الإعلامية

COM 213

التشريعات الإعلامية

 

COM 204

 

التفكير الأخلاقى

 

GEN 108

 

الرأى العام

 

COM 205

 

حقوق الإنسان

 

COM 210

 

علم النفس الإعلامي

 

COM 209

 

لغة عربية (أدب ونقد) مستوى ثان

 

COM 201

 

لغه انجليزيه (مستوى ثانى)

COM 202

مادة إعلامية باللغة الانجليزية

COM 214

مبادئ الاحصاء

COM 208

مبادئ الاقتصاد

GEN 106

المستوى الثالث (برنامج العلاقات العامة والإعلان):

أسس الاتصالات التسويقية المتكاملة

IMC 301

الاتصال الإقناعي IMC 302

الكتابة للعلاقات العامة IMC 303

التصميم الجرافيكي في الاتصالات التسويقية (1) IMC 304

الاستراتيجيات الإبداعية في كتابة الإعلان IMC 305

بحوث الاتصالات التسويقية المتكاملة

IMC 306

الاتصال التنظيمي IMC 307

التسويق الاجتماعي  IMC 308

التسويق الرقمي IMC 309

التصميم الجرافيكي في الاتصالات التسويقية (2) IMC 310

إدارة الازمات IMC 311

مهارات التفاوض IMC 312

اللغة الإعلانية  IMC 313

المستوى الرابع (برنامج العلاقات العامة والإعلان):

المسار الاول: الإعلان والاتصالات الترويجية

إنتاج وتحرير الإعلان APC 401

الوكالات الإعلانية وإدارة العلامة التجارية APC 402

التسويق الابداعي APC 403

الإعلان الرقمي APC 405

مشروع التخرج APC 406

التخطيط ورعاية الاحداث الخاصة

IMC 407

الإعلان الدولي IMC 408

المسار الثاني: العلاقات العامة والاتصالات المؤسسية:

اساليب العلاقات العامة

PROC 401

 إدارة العلاقات العامة

PROC 402

حملات العلاقات العامة

PROC 403

إدارة الصراع PROC 404

مشروع التخرج  PROC 405

Our Staff

Dr. Naeem Mohi El-Din Abdel Ghaffar.

Professor /Head of Public Relations and Advertising Department

Assoc. Prof. Marwa Moustafa Shemies

Assistant Professor at Mass Com School.

  • PhD in Arts, Ain Shams University, 2014.
  • Master’s in arts, Alexandria University 2007.
  • B.A. in Arts, Alexandria University, 1997.
manal wagdy

Assoc. Prof. Manal Wagdy Aly

Assistant Professor, Department of Public Relations and Advertising - Assistant Dean for Education and Student Affairs - Head of the Academic Follow-up Unit - Head of the Graduates Unit - Head of the Differently Capable Unit

  • PhD in Arts, Helwan University, 2015.
  • Master’s in arts, Helwan University 2011.
  • B.A. in Arts, Helwan University, 2005.

Head of Department Message

Prof. Amal El-Ghazawy
Dean of Mass Comm School , Acting Head of the Public Relations & Advertising Department

The Public Relations and Advertising program seeks to provide our students with all educational, scientific, professional and practical methods that make them ready to graduate and compete in the labor market with the specifications of a distinguished graduate capable of competing in all areas of specialization.
Where each graduate is qualified to work in all professions related to production and creative advertising, planning and implementing various marketing campaigns, managing public relations campaigns and programs, organizing conferences and special events, through a unique educational service provided to our students over 4 years of Explanation, analysis, discussions, exercises, contact with the labor market and transfer experiences between different professional institutions related to our major.
We are always waiting for our students every year with greater expectations for more work, diligence, cooperation, support and training to achieve the vision and mission of the program, which seeks to graduate students who are able to compete in the local, regional and international labor market with the best efficiency and the highest skills.

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