Today, the Zayed Campus hosted a significant conference organized by the School of Business Administration, gathering esteemed scholars and industry leaders to discuss the crucial role of business administration in society.

The event began with an opening plenary featuring key speakers like Prof. Mamdouh Elkady, President of the Canadian International College, and Prof. Fakhry El Feky, a former World Bank expert. They emphasized the importance of integrating business principles into societal frameworks.

Panels throughout the day covered vital topics, including the evolving landscape of economics, finance, and the need for technological adaptation in management. Notable discussions highlighted corporate social responsibility and the impact of artificial intelligence on business practices.

The conference concluded with a keynote by Alaa Mamdouh, focusing on the role of monetary policy in financial stability. Overall, the event inspired attendees and fostered connections, underscoring the importance of business administration in shaping a better society.

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